POP-TARTS THE WHOLE FROSTIN’ TRUTH People think they know the history of Pop-Tarts, but the frostin’ fact of the matter is, they weren’t there. It’s true. Others may have attempted the art of the toaster pastry, but only one perfected it. So come for the throne if you want. But with close to 100 unexpected flavors under our flaky crust and over five decades in the game, we’ll continue to change the world one blue box at a time.