short and sweet: People lost interest due to getting bored of it/ Barely anything for Non-members to have,(which like 50-80% of the fanbase dont have membership) The game kinda became "Pay to Play, Pay to win" Which is.. sad.. If they didn't do that, Alot more people would have been still playing it. And if the chat wasnt so controlled alot more people would have stayed.

Legit, Non-members have no features what so ever. Its ridiculous tbh. One of the smallest features non-mems cant have are: Customizing letters/mail to people etc You literally have to become a member to make art????!? (wtf)

If they fixed some things, people would have stayed. It would be nice if they gave non-members more pets/animals/slots/items etc Im one of the non-members, who has some member items (custom spike/ glitched winter blanket etc) And it makes me sad i cant wear some of the stuff, especially the really simple stuff that non-members cant have.

They are so money hungryto the point every fricking update they do is for members?!?!

i loved animal jam, its always going to be apart of my childhood. But luckily, feral and play wild exists which is 10 TIMES BETTER THAN ANIMAL JAM LIKE WHAT